Holding a Local Event


Holding a Local Event

1. Identify Your Audience

Who do you want to reach—parents, coaches, athletes, healthcare providers? One or more of these? It is important to begin by identifying your audience because the audience will drive decisions about the type of information to share or present.


2. Identify Your Topic/Theme

The audience will determine how general or specific your message is and whether you focus on a single sport—such as baseball in the spring—or talk in broader terms about ways to prevent sports injuries. You may want to link your event to a specific theme, such as April’s National Youth Sports Safety Month, or to a local function that you can use to promote your event.


3. Identify Potential Partners

Consider teaming up with a local hospital, athletic training/physical therapy facility, school, sports organization, league, team association, or recreation and community center. You can also contact STOP Sports Injuries to find a local partner such as an orthopaedic surgeon or athletic trainer in your area. Try reaching out to the mayor’s office or other local politicians who may be interested in the topic since it relates to youth programs. The more partners involved in the event, the further the messages will reach.


4. Identify Potential Speakers

Brainstorm with coaches, parents and healthcare providers to identify potential speakers that can best address your topic and draw a large audience. Speakers could include local or national celebrity athletes, coaches, physicians, athletic trainers, and news reporters or agents who are experts on a particular sport. Visit the STOP Sports Injuries website and click on the “Find a Specialist” tab to identify local resources in your community. On-air radio or TV personalities or youth who have suffered from sports injuries and want to share their stories are also a great option.